In 1531, Our Lady appeared four times to a native convert, Juan Diego Cuauhtlatoatzin (meaning "the talking eagle"), at Tepeyac, near Mexico City. A member of the Chichimeca people, he was perhaps a leader of his own people and may have been involved in the area's textile industry. Known for his holiness, Juan Diego devoted himself, tradition says, to the pilgrims who came to see the miraculous image of Mary imprinted on his "tilma" (cloak). Pope John Paul II canonized him on 31 July 2002.